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SOTON Identity Concept

Project type

Brand Identity, Motion Design, Graphic Design

Date

March 2026

Location

London

This project is brand identity concept for my hometown of Southampton.

I designed a logo. 20 second video ad. And a branding system that integrates the logo into a potential website interface.

Initially the plan was to design just a logo but I was really inspired by the logo design and the system of doors within it, that I wanted to milk my idea further and produce a fully realised concept of SOTON, a common abbreviation for the city of Southampton.